DSQUARED² launches first Online Store Powered by YOOX Group

DSQUARED² launches its first Online Store today, September 9, 2009.

Due to the growing trend of online shopping and the evolving needs of die-hard DSQUARED² fans, Dean and Dan have decided to further extend their lifestyle brand to the World Wide Web.

The new online store is accessible to everyone with a mere click on “Online Shop” from the official website www.dsquared2.com.

Viewers can purchase from a variety of garments and accessories starting from the current Fall-Winter 2009-10 collection. The premiere eyewear collection, fragrance line and motorcycle helmets are also available for purchase. The Online Store brings the DSQUARED² universe to 28 countries in Europe, USA and Asia.

In order to present its newest Online Store, DSQUARED² has chosen a communication strategy based on the language of the Web: a totally unconventional video can be watched on the www.dsquared2.com homepage starting from today: 09.09.09. Dean and Dan have become the protagonists of an original short-movie where they turn themselves into stylists and create the right look for a spaced-out model: they use their Online Store in a playful and quirkily way, mixing their latest collection with surprising results.

DSQUARED² Online Store is Powered by YOOX Group, the global Internet retailing partner for leading fashion & design brands. YOOX Group provides the online store with a complete solution including a solid and flexible technological platform, innovative interface design, global logistics, premium customer care and international web marketing and a thorough know-how of e-tailing.